You’ve been in business for a while, but you’re not getting the results you expect. Trust me. I know how frustrating that can be. 2022 is the year that you level up your brand and getting higher paying clients, more sales and better collaborations.
The three steps below is how your business will level up!
1.Find your USP and Stand out
Finding your USP (Unique Selling Point) is very important in order for you to stand out from the crowd. Having a good USP means having a good understanding of your target market, your competition, and the industry you’re in. The ways you can find your USP are:
– Understanding your target audience
Developing a USP begins with your target audience in mind is very important. What do you know about your target audience and why they buy items/ service from the market you are operating in?
– What is your competitive advantage?
You should be able to say the things your business is really good at. Make a list of your competitors and see which needs they are meeting. Next, evaluate how well they meet those needs. Just because someone has a good position in your market, that doesn’t mean that they’re delivering on their promises. If you can do better, do it.
– Look at industry trends
You need to look at those needs that aren’t being met by anyone and also think about the key trends in your industry. Have a think about the current trends and those issues that will be most important in five years’ time. Now see if you can extend your advantage into these areas.
2.Create a strong brand
Building a strong unique brand is one of the most important steps in building a successful company. It gives your company a unique personality, that attracts the right customers. To do this re-look at what your competition is doing well and what they are struggling with. This will provide a good basis for you to find an angle that your company can leverage. When I first started branding my business, I asked myself the below questions:
What problem am I solving?
If my company was a person, who would it be?
What can I do better than my competitors? (What opportunities are my competitors missing that I can implement.)
Once you know what direction your brand is going in. It’s time to start working on your brand image. This is very important and can literally make or break your brand. Take a look at our services here and level up your brand today!
The experience your brand gives your customers/ clients can literally make or break your business. It also encourages the spread of positive word of mouth or those dreaded bad Google reviews and you don’t what that right?
From the first moment your client/ customer contacts you, you need to ensure the brand experience they get captivates them and is memorable. You should provide a second to none, professional service at all times.
The way you deal with orders, the service you provide and how you package your products or services needs to be in line with what your brand stands for.
All your social media, website, blog should be consistent and works well together.
Your website and socials should WOW your ideal client/customer and have them raving about you to friends and family.
It’s time to stop missing out on those all important sales/clients and level your businesses branding. I offer branding services that will help you stand out in the crowd.